Comfort + Fashion!
In this current fashion climate, athleisure has become an increasing preference for everyday wear for women. Whether chilling at home, running errands, going to brunch or wearing them for their intended purpose—physical fitness, athleisure's versatility has proven to be a current staple in this fashion market. Thanks to a wide variety of comfortable and fashionable options, athleisure wear is clearly in high demand and here to stay.
For us Black women, the Black-owned athleisure industry is growing and thriving, providing clientele with a vast range of qualities—fashionable, sexy, eco-friendly, affordable, and of course comfortable! An added ‘plus’ includes brands that offer a wide range of sizes and maternity options.
We are here for what the athleisure market is offering for those of us that prefer cute and comfortable looks. Even more, to know that we can support our very own Black, women-owned businesses while shopping athleisure is the icing on the cake (cake we shouldn’t be over-indulging in if we are keeping in line with the main purpose of Athleisure wear—fitness!). Below are a few of our favorite Black, women-owned brands that have their own athleisure line you have to check out!
Rihanna’s athleisure wear offers sizes ranging from XS to 4X. It consists of leggings, sports bras, and jumpsuits.
The term Zoezi is a Swahili word meaning Exercise. Kenyan-born, American-raised, Yvonne Bulimo, is the founder of this colorful brand offering sizes S, M, L and XL.
Dr Jacqueline Dow is the founder of this brand who used her education and skills to create a practical approach with the aim of empowering women to live their healthiest and best lives. This brand carries sizes from XS to 3XL.
Kayla Bell the owner, founder, and designer of Arrow and Phoenix, created this brand hoping to inspire women to love themselves and to uplift others. With pieces made of recycled fabric, sizes range from S to XXXL.
Liberian-Nigerian American born, Toyin Omisore, is the brains behind ROAM LOUD. The brand is inspired by her maternal grandmother’s personality and legacy, which embraced roaming loud in the world and placing brown skin women at the forefront. The sizes of this brand range from S to XL
Article Written By Elizabeth Amondi Ouma